Posted by Jeremy Andrews on May 11, 2014 at 18:13:58:
In Reply to: Re: Re: Will we see talk shift to FM radio? posted by Atoz on May 11, 2014 at 16:52:51:
97.3's ratings are not that bad. It's there for a reason.
WISN covers the area they want to cover fine, minus Racine.
Their target audience lives in Washington and Ozaukee Counties as well as Waukesha County. These are the Conservative hot spots in the state. The night signal beams right into these areas at night.
WRJN fills the Coast To Coast AM void in the area at night.
During the day, it blankets the entire area.