Posted by Paul on June 26, 2014 at 09:56:31:
I could be reading too much into it but for a "Win a motorcycle" contest they mention one of the prizes as "all the Hog stuff we need to get rid of" (paraphrasing). And this morning on Bob and Brian Carrie made a joke along the lines of using the Oil Derek they were talking about as "our new logo".
The HOG imaging and Active Rock format made its debut in late August of 2005 (wow, 9 years ago already?), so with more and more Active Rock stations flipping to other formats, it wouldn't be unheard of for them to tweak the imaging or flip the format altogether...
Or, I could be completely and totally wrong and they'll stick with the current imaging and format. :)
I wouldn't mind at least a tweak to the format- I think the playlist and HOG imaging are both pretty tired at this point.