Posted by Arby Tron on May 31, 2015 at 07:00:13:
In Reply to: Re: WKTI returns to Milwaukee as....Country! posted by Paul on May 30, 2015 at 21:20:58:
6+>>>The common misconception of total listenership posted in the paper. It's all about who gets the biggest piece of the persons 24-54 and 18-34 pie. You'd be surprised at who's #1 through #5 for the past year in drivetimes for both demos. WKTI may take away some of WMIL's numbers, but another Howard Ave property will gain. Total market share will pretty much stay in the building. Welcome to radio Scripps.