Ch. 3/Madison to launch 4 p.m. news

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Posted by WISC-TV on October 12, 2015 at 17:33:27:

WISC will move its "Live at Five" news/lifestyle program to 4 p.m., effective Oct. 26. The program will be named "Live at Four" and run the whole hour. A traditional newscast will air at 5 p.m.

In the Madison market, WMTV (ch. 15) has aired a 30-minute 4 p.m. newscast for several years.

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