Posted by Jeremy Andrews on October 12, 2016 at 21:56:10:
In Reply to: WTMJ posted by Odd move on October 12, 2016 at 20:56:45:
WTMJ should leave the Conservative Talk to WISN. WTMJ had a long history of being a full service radio station, not a political talk station.
They had high ratings before and after Sykes and Wagner. They'll keep their high ratings if they continue to do what they do.
1. Deliver news and information to Wisconsin.
2. Provide play-by-play sports and information to Wisconsin.
3. Deliver severe weather information.
4. Entertain and inform the audience.
Prior to the early 90s, that was usually with AC music, some friendly chit chat (like Jonathan Green) and news and sports.
They position it as "Wisconsin's Radio Station" Wisconsin is a deeply divided state politically. If they want to represent Wisconsin, they'll need to do more things like this. Not focus on one side. That's WISN and WIBA's job.