Memorial service for radio host Marty Kay

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: A memorial service is set for Tuesday for Martin Knudsvig of Waunakee, known to Madison-area radio listeners as �Marty Kay,� the longtime host of a talk show that was part professional advice, part rummage sale. : �A lot of people grew up with Marty,� said Tim Scott, Madison operations manager for Clear Channel Communications, which operates WIBA-AM, home to Knudsvig�s �At Your Service� program for more than two decades. : �His greatest strength was that he was so genuine,� Scott said. �A very likable guy.� : Knudsvig performed a number of duties since joining the station in the mid-1980s, but he was best known for the Saturday morning broadcast, Scott said. : The show started at 7 a.m. with a �garage sale� hour in which Knudsvig broadcast phone calls from listeners offering items for sale, followed by four hours of answering callers� questions with the on-air help of experts on gardening, vehicle repair and other topics, Scott said. : Knudsvig was 46 when he died on May 22 after suffering complications from a stroke. : He fell ill last summer, but recovered and came back in December to resume the show through May 1, Scott said. : �When he came back, it was like the old Marty and everything was back,� Scott said. �It�s a testament to his love and his will -� his love for his listeners.� : Family members have scheduled a memorial service from 4 to 8 p.m. at Lakeview Lutheran Church, 4001 Mandrake Road in Madison. : : (Posted: Monday, June 14, 2010 4:20 pm, STEVEN VERBURG | Wisconsin State Journal)

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