Re: Winter Book?!?!?!

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Posted by No more on May 08, 2011 at 12:31:53:

In Reply to: Re: Winter Book?!?!?! posted by Badger Boy on May 05, 2011 at 19:59:33:

: : Big spike for Z in the winter book is odd. Wonder why.

: And Q had a spike...have to wonder on how heavy the diary placement was in Iowa County..which may have helped Jamz too. And most important page to look at is page 4 in the pdf book to see what the population vs the in-tab return was and how much of any particular demo & gender Arbitron may have missed.

That will all change with PPM comes to town....

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: : : Big spike for Z in the winter book is odd. Wonder why. : : And Q had a spike...have to wonder on how heavy the diary placement was in Iowa County..which may have helped Jamz too. And most important page to look at is page 4 in the pdf book to see what the population vs the in-tab return was and how much of any particular demo & gender Arbitron may have missed. : : That will all change with PPM comes to town....

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