Posted by Irish on December 06, 2011 at 07:11:55:
In Reply to: Re: Is The Mic 92.1 Dead Again? posted by dan k. on December 05, 2011 at 10:05:41:
: : Clear Channel dumps Green 960 in san Francisco. Not a good sign.
: Well, KKGN had a 0.3 12+ rating in a very liberal town, on a good signal (for an AM, anyway).
: The Mic is coming off one of its best books in years (4.1 share 12+, tied for 8th).
: In other words, the stations' situations are not remotely similar, at least from a ratings standpoint. Who knows as far as sales.
There are a lot more stations in the SF market than in Madison. Lots more competition. That cuts the pie into many smaller pieces.
Plus, WXXM on FM does help. AM stations typically don't get very good ratings unless they're very well established.