How 1290 WMCS-AM became WZTI, 1290 Martini Radio

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Posted by RMTR on March 04, 2013 at 17:53:10:

The former WMCS-AM has changed its call letters to WZTI-AM (1290) and adopted the slogan "Martini Radio.

According to a press release, the station will play "standards from the 'Rat Pack' era with more contemporary artists with a throwback sound." Artists mentiontioned include Frank Sinatra, Dean Martin, Michael Buble, Adele and Norah Jones.

For 20 years, WMCS-AM (1290) programmed a talk and music format serving the African-American community. It dropped that format earlier this week.

The change was described as a "business decision" by Bill Hurwitz, vice president of the Milwaukee Radio Alliance, a partnership of Willie Davis' All Pro Broadcasting and Times Shamrock Inc.

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WMCS now WZTI, 'Martini Radio' - Rat Pack meets Brat Pack
By Duane Dudek of the Journal Sentinel
March 1, 2013

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