97.3 Radio Now calls out KISS FM by name

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Posted by Paul on March 31, 2013 at 17:57:20:

Just heard a commercial on 97.3 Radio Now where they call out KISS FM by name saying that they (KISS FM) play more commercials.

I've never heard one radio station reference a specific competitor in a commercial before. Isn't that considered a bad marketing strategy to mention the competition, lest you listeners decide to go flip their radio to that competitor?

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