Re: Madison Ratings.

Posted by John on April 09, 2013 at 00:39:06:

In Reply to: Madison Ratings. posted by Hawke on April 08, 2013 at 11:31:09:

I don't have a copy of the actual book, so all I can see is what's on the web -- which doesn't include Entercom.

Would love to know how Mix 105.1 is doing -- Z104 and Magic 98 were both UP this phase, which doesn't strike me as a good sign for Mix, but we are talking about ratings from Arbitrary - looks like women may have been oversampled given the big jump for Magic and the across-the-board declines in male-friendly formats (WIBA-FM, WIBA-AM, WJJO and WTSO all down).

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