WTMJ drops UW sports

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Posted by Learfield on November 22, 2013 at 17:10:35:


My bet is on WOKY picking up the content.

The WTMJ memo to employees posted on JSOnline seems misleading. It states there was no local revenue to be gained from the broadcasts. It has been years since I worked at a station with Badger broadcasts, but don't they have local breaks? I agree that the money generated from the local breaks may not cover the costs to air the programming, but there are local avails, right?

As an aside... wonder how many Badger affiliates clear all the programming. That's a lot of programming.



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